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This isn’t a huge roadblock in Germany, where the app first launched, and where sex work is legal.But in February of this year, Ohlala crossed the Atlantic and launched in New York City, where not only are the laws different, but social interface is as well.Launched in August 2015, Ohlala is a web-based app that facilitates what it calls "instant paid dating." Male users post offers for dates, consisting of a time, a duration, and how much money they’re willing to pay — a typical offer is from 1–4 hours at an average price of 0.

With Ohlala, everyone wants something, and everyone’s on a tight schedule. People use Tinder or Ok Cupid for everything from NSA hookups to long-term relationship hunting, but there’s a high likelihood that you and the person you’re courting electronically might not be on the same page, even if both of you put "casual dating" in your "looking for" field.Glued to her Twitter feed as we sit on the deck, Poppenreiter dismisses the credit card part, at least, as "ridiculous." But, she says, "It’s true, to some extent.We did invite people [to the NOAH party], but it was more my friends." Her all-female guerrilla marketing team were dressed up, sure; it was a party, after all.Crucially, women are not visible to men before they initiate conversation — it’s the inverse of the backpage listings to which it’s often compared. From there, the couple can chat and discuss the whens and wheres of their impending dates, as well as a payment method and their boundaries, if they so please.(In-app payment is currently in the works, the team tells me.) When the terms are agreed upon, the chat is logged, and presumably both parties are incentivized to show up.

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